Cookies Policy

Last Revised: July 1, 2022

TalkTalk LLC (“we”, “our”, “us”), and certain third parties, use cookies and other technologies (“Tracking Technologies”) to collect personal data and to store information or gain access to information stored on your device, when you use our TalkTalk website, our app, and our services (together, the “Services”). This policy tells you more about Tracking Technologies and how we use them in our Services.

If you do not accept the use of these Tracking Technologies, please disable them by following the instructions in this policy below so that Tracking Technologies from our Services cannot be placed on your computer or device.

We may change this policy from time to time. If we make any material changes to the way we handle your personal data in relation to Tracking Technologies, we will let you know by posting an updated version of this policy on our website.

WHAT ARE TRACKING TECHNOLOGIES?
HOW DO WE USE TRACKING TECHNOLOGIES?
CHANGING YOUR SETTINGS
CONTACT US

1. WHAT ARE TRACKING TECHNOLOGIES?

When you visit or access our Services, we use (and authorize third parties to use) cookies, pixel tags, web beacons, plugins, embedded scripts, browser fingerprinting, entity tags, HTML5 local storage and mobile device IDs.

Cookies. Cookies are small text files, stored on your browser, that uniquely identify your browser or device. Cookies improve your user experience, for example, by enabling our Services to recognize you when you re-visit, remember your preferences, and provide you with the ability to use customized features. Cookies are also used to make websites work in an efficient way and to ensure adverts you see online are relevant to you and your interests. You can find more information about cookies at www.allaboutcookies.org.
Pixels. Pixels are small portions of code that we use as part of the TalkTalk Services. We use pixels to learn whether you have clicked on certain web content. This helps us measure and improve our services and personalize your experience.
Web beacons. Web beacons are invisible picture files that we use as part of the TalkTalk Services. We use web beacons to see how you interact with our Services and to understand how often you view certain content so that we can make our website more efficient and easier to use. Our Services may also carry web beacons placed by third party advertisers.
Mobile device IDs. Mobile device IDs are a unique identifier which can be used to identify a mobile device. We use these to run analytics and ensure the TalkTalk Services are useful to you. Our advertising partners use these to show you ads that are useful to you and also to make sure they don’t show the same ad to you twice.
Local storage. Local storage. TalkTalk also uses local storage to store data on your device such as the last time you visited a webpage, to remember which items you put in our shopping cart] or to welcome you to our site.
HTML5 local storage. TalkTalk may occasionally store information locally on your device using HTML5. This allows information to be stored in your browser after the browser has been closed and reopened. We only use HTML5 to store non-sensitive information, such as the previous page you viewed, the name of the current page you are viewing, and some of your preferences. We use HTML5 local storage to collect personal data from you. You can choose whether the data in HTML5 local storage should be kept beyond your current browser session or deleted. Depending on your type of browser, you can remove local storage, including HTML5, when clearing your cache and cookies.

In addition to the cookies we use on this website, we also use Tracking Technologies in some emails and push notifications which enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies will be set on your device and will also be set if you click on any link within the email.

Tracking Technologies can remain on your device for different periods of time. Some Tracking Technologies exist only while your browser is open. These are deleted automatically once you close your browser. Other Tracking Technologies are “permanent”, meaning that they survive after your browser is closed. They can be used by us to recognize your device when you open your browser and browse the internet again.

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2. HOW DO WE USE TRACKING TECHNOLOGIES?

We use first party and third party Tracking Technologies. First party Tracking Technologies are set directly by us whereas third party Tracking Technologies are set by a third party (such as analytics providers, our advertisers and business partners).

We use Tracking Technologies that perform the following functions:

Essential Cookies and the other technologies , which are essential to the functioning of our Services, to provide a service requested by you or to comply with the law (e.g. the security requirements of data protection law). We do not need to obtain your consent in order to use these Cookies and the other technologies and these Cookies and the other technologies cannot be turned off as we cannot provide the Services without them.
Functionality Cookies and the other technologies, which allow us to remember choices you make and provide enhanced and personalised features e.g. to show you when you are logged in.
Performance Cookies and the other technologies, which enable us to collect information about your online activity (e.g. the duration of your use of the Services), including behavioural data and content engagement. They allow us to provide you with a better user experience and to maintain, operate and continually improve the Services.
Advertising/Targeting Cookies and the other technologies, which we use to deliver a more personalised service, enable us to execute advertising campaigns and show you ads that are relevant to you as well as measuring the effectiveness of advertising campaigns. These are typically placed by our advertisers (for an example, advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app. A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which may be found at: http://www.youronlinechoices.eu

The table below sets out the types of Cookies and the other technologies TalkTalk and our partners use in connection with the Services, and the purposes for which we use them.

Provider	Name	Function and Purpose	Duration
Functionality Cookies
Webflow	wf_logout	Used to provide website functionality to logged out users.	10 years
	wf_user	Used for website hosting infrastructure, administration, and user authorization.	10 years
	wflogin	Used to provide website functionality to logged in users.	10 years
Essential Cookies
TalkTalk	talktalk_session_token	Unique ID that identifies the user's session	1 year
TalkTalk	user	User session object	1 year
Branch.io	locale	Used to identify the user's locale settings to deliver them a locale specific experience	1 month
Advertising/Targeting Tracking Cookies
LeadsRx	_hjAbsoluteSessionInProgress	Used for marketing purposes.	1 day
	_hjSession_2544745	Unique ID that identifies the user with leadsrx.com.	1 day
	_lab_lastTouch	Unique ID that identifies last	1 day
		attribution source of the user.
	_lab	LeadsRx attribution software tracks customer journeys across devices and channels.	1 year
	_ga	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	2 years
	_gcl_au	Used by Google Ad Sense for advertisement purposes	3 months
	_ga_MLM86BW4GP	This cookie is installed by Google Analytics.	2 years
	_fbp	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months
	_gid	Used by Google Analytics to more accurately identify a user across all the devices they use to access your site and help us optimize customer experiences.
Facebook	fr	Used for marketing purposes.	3 months
Facebook	_fbp	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months
Branch.io	_ga_KSDD8Y11CT	Used for statistical purposes.	2 years
	_fbp	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months
	_ga	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	2 years
	driftt_aid	This is the anonymous identifier token used to tie the visitor on your website with the profile within the Drift system.	2 years
Performance Tracking Cookies
TalkTalk	_ga	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 years
	amp_7ca06d	Used for statistical purposes.	11 years
	_gid	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 days
	ab.storage.sessionId.9daa669b-32d8-46ff-a3d1-28cd99944750	Used for statistical purposes.	1 year
LeadsRx	_hjFirstSeen	Used for statistical purposes.	1 day
LeadsRx	_hjSessionUser_2544745	Used for statistical purposes.	1 year
Google	1P_JAR	Used for statistical purposes.	1 month
	__Secure-3PSIDCC	Used for statistical purposes.	1 year
	__Secure-3PAPISID	Used for statistical purposes.	2 years
	__Secure-1PAPISID	Used for statistical purposes.	2 years
	SIDCC	Used for statistical purposes.	1 year
	SID	Used for statistical purposes.	2 years
	HSID	Used for statistical purposes.	2 years
	SAPISID	Used for statistical purposes.	2 years
	SSID	Used for statistical purposes.	2 years
	NID	Used for statistical purposes.	6 months
	APISID	Used for statistical purposes.	2 years
	__Secure-1PSID	Used for statistical purposes.	2 years
	__Secure-3PSID	Used for statistical purposes.	2 years

In addition to the Cookies we use on our Website, we also use pixel tags. For example, some emails and push notifications enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies will also be set on your computer or mobile device and will also be set if you click on any link within the email. This information regarding your interaction is collected in an anonymous format using what is called a pixel tag, which is industry-standard technology. None of your personal data will be collected or used during this process. We simply discover the preferences and choices of our customers, so that we can make decisions about where and how to let people know about us.

While the pixel tags we use may change from time to time as we improve and update our services, they generally fall into the below categories of use:

Pixel tags
Advertising	Facebook, Google Ads
Site Analytics	Google Analytics

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3. CHANGING YOUR SETTINGS

We use Tracking Technologies when providing our Services to make sure you can use and enjoy our Services easily. Some of these Tracking Technologies are essential and we can’t provide our Services without them, but there are others that can be turned off. You have the right to choose whether or not to accept these optional Tracking Technologies. However, please note that if you choose to refuse Tracking Technologies you may not be able to use the full functionality of our Services.

You have the option to opt out of seeing targeted online ads from us and other participating companies by visiting www.youronlinechoices.com. Please note that this list will contain more networks than those used on our Services. Alternatively, you can opt out of certain advertising Tracking Technologies through the settings in your browser (see above) or on your mobile device. Please note that neither of these options mean that you will see less advertising when you use our Services, the only effect is that the advertising will be less relevant to you.

To learn more about the advertising companies we work with and the choices they offer, please take a look at the following resources:

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